Joe Biden’s Campaign Slogan Should Be: AMERICA IS SAFE WITH ME
To turn a lemon into lemonade Biden needs to portray being old not as a weakness but as an advantage.
By David Grace (Amazon Page — David Grace Website)
The Concern That Biden Is Too Old
The recent Justice Department report claiming that Joe Biden is too old and forgetful to be convicted of deliberately mishandling secret documents has intensified concerns that he is too old, frail or impaired to be elected to another term as President.
The “too old” message to the contrary, barring some medical emergency, Joe Biden is going to be the Democrats’ nominee for President with Mr. Crazy Snake the Republicans’ choice to occupy the White House.
When you get lemons you have to do your best to make lemonade, so if I were running Biden’s campaign here is how I would turn this particular too old and frail lemon into lemonade.
Your Slogan Explains Why You Should Be Chosen Over Your Opponent
Every candidate has to pick a core message that they hope will motivate the maximum number of voters to pick them. At some point, every campaign is reduced to a slogan.
Trump & Hillary’s Core Messages
Trump’s slogan was “Make America great again” which appealed to those people who thought that the country was moving in the wrong direction and that Trump was the white knight who would fix all those terrible things that they didn’t like (gays, abortion, uppity Black people, welfare queens, foreigners, immigrants, etc.).
Hillary Clinton chose “I’m with her.” How dumb was that!
Firstly, it said nothing about WHY voters should choose her over Trump, why picking her would be better for them or the country than making Trump president.
Secondly, it was totally backwards. At the very least, instead of “I’m with her.” it should have been, “She’s with us.”
Blinded by her ego. Stupid, stupid, stupid.
Either Refute A Criticism Or Lean Into It
Every salesman knows that if your product has some supposed weakness or flaw you either (1) prove it isn’t true or you (2) lean into it. You either show that you don’t really have that defect, or that rather than a defect, it’s really an advantage.
If you can’t fix the bug, you portray the bug as a feature.
Can Biden Refute The Criticism That He Is Too Old?
Joe Biden could pretend
- That he won’t be eighty-five years old at the end of his second term;
- That he has the vitality and mental acuity of a sixty-year-old;
- That he is still tough, quick, vigorous, sharp, and dynamic.
- He could try to mount a high-energy campaign with lots of appearances and frequent, dazzling interviews.
- He could strive to deliver aggressive give-em-hell speeches, and try to look focused and energetic far beyond his years.
But could he succeed?
I doubt that there are enough doses of Prevagen and amphetamines in an Amazon warehouse to pull that off.
Or Biden Could Argue That Being Old Is An Advantage
Which leaves him the other option: Lean into it.
- I have a lifetime of experience.
- I was a United States Senator for thirty-six years.
- I was the Chairman of the Senate Judiciary Committee for eight years.
- I was the Chairman of the Senate Committee on Foreign Relations for two years.
- I was Vice President of the United States for eight years.
- I’ve been President of the United States for four years.
- I’ve been a senior official of the Government of the United States for fifty years.
- I’ve been at the highest levels of the United States’ government through the end of the Vietnam War, the war in Kosova and Serbia, both Gulf Wars, the mortgage meltdown, COVID, virtually every national and international disaster, war, and challenge facing the United States for the last 50 years.
- I’ve seen it all. I’ve navigated it all. I’ve done it all.
- I know how to handle it all.
- America Is Safe With Me
That should be Biden’s core message:
America is not safe with the other guy, but America IS safe with me.
Contrast That With Trump’s Proven Flaws
The other guy
- is a crazy, deluded, lying, dishonest, untrustworthy, narcissist megalomaniac.
- is a man whose businesses have gone bankrupt six times,
- is someone who, more than once, courts have found guilty of fraud;
- is a man whom a jury has found guilty of sexual assault;
- is a man who has admitted to seeking to grab random women’s genitals;
- is a man who has been criminally indicted in four different jurisdictions by four different grand juries.
- Is a man who is unbalanced, dishonest and untrustworthy
- is a man about whom his own appointees have said:
— — “Anyone who puts himself over the Constitution should never be President of the United States” — Mike Pence, Trump’s Vice President
— — “[He is] a person that has nothing but contempt for our democratic institutions, our Constitution, and the rule of law.” — John Kelly, one of Trump’s Chiefs Of Staff
— — “I think he’s unfit for office.” — Mark Esper, one of Trump’s Secretaries of Defense
— — “He is the domestic terrorist of the 21st century.” — Anthony Scaramucci, one of Trump’s White House Communications Directors
I’m Not Like Him
My fifty years in positions of power have proven that
- I have and always will preserve, protect and defend the Constitution of the United States;
- I respect our democratic institutions;
- I will do the right thing.
- AMERICA IS SAFE WITH ME.
The Lemonade
I think that’s the way Joe has to go. He can’t avoid the old guy image so he needs to turn that particular weakness into an advantage:
- Yeah, I am an old guy, which means that I’m an experienced guy.
- I’m a proven guy.
- I don’t get rattled. I don’t get surprised. I’ve seen it all.
- I know how to handle it all.
- In government, I’ve done it all.
- Unlike the other guy:
— — AMERICA IS SAFE WITH ME.
— David Grace (Amazon Page — David Grace Website)
